DFS Indy Welcomes Martha Moeller to its Board of Directors


Dress for Success Indianapolis is excited to welcome Martha Moeller to its board of directors. Martha is the vice president and business banking sales manager for Central Indiana at PNC Financial Services Group. With over 16 years of experience in retail, business banking and wealth management, Martha has aggressively grown and managed sales teams through her consultative coaching process. Throughout her career, Martha has been the recipient of numerous sales achievement awards. Martha is also active in the community. She currently serves on the board for the Mary Rigg Neighborhood Center, which serves families on the near-west side of Indianapolis and is also a volunteer personal shopper here at DFS. You can also see Martha walk the runway at the 2018 Stepping Out In Style fundraiser as a model.

Martha is a graduate of Franklin College. She lives with her husband and two children.


2018 SOIS Model and TV Personality, Karen Laine aka Mamma Chick, on DFS and Achieving Personal Success

Two Chick Hammer, HGTV, Karen Laine, Dress for Success Indianapolis

You are passionate about many causes. What do you love about Dress for Success?

Dress for success resonates with me because it gives women a hand up; teaching them the skills they need to be successful in their job search.  It’s not just about getting dressed up, it’s about interviewing skills, communication skills, job finding skills, things that may not come naturally and need coaching.  Also, the folks who work at dress for success, and those who volunteer their time are so passionate about their mission to help women be self-sufficient, it can’t help but rub off!

Many of our women are getting a second chance to accomplish their goals and, honestly, a good stable life. What advice would you give to a woman just getting started on her professional journey?

It may feel as though getting the job is your dream has come true and the hard part is over, but keeping a job takes just as much diligence as getting it.  Keeping the job is extremely important.  Skipping from job to job makes each job harder to obtain.  Also, learning to save is as important as it is difficult.  Saving a small percentage rigorously and regularly is crucial.

What do you think women must know about success? Any misconceptions about what it means to be successful?

I could be wrong, but I think we each get to define our own success.  For me it means doing the right thing, even if it is the hard thing, and feeling that if my actions were written in a headline, I could be proud.

A hammer and nail gun weren’t always the tools of your trade.  You’ve changed careers. How did that happen? How can a woman change lanes and find her passion?

I changed careers because the universe pulled up, opened the door of a new ride that I knew nothing about, and said “get in”.  The universe has never failed me, and it is my nature to jump in.  I wanted to be on stage when I was very young (maybe 7 years old) and part of a local summer theater program, but I got terrible stage fright on my first attempt and gave up.  It’s gratifying to have the barely glowing embers of that old passion reignited so many years later.  And I don’t think it was luck.  I think it was an energy I was putting into the universe and the universe responded.  I guess what I am saying is that if you want to change lanes, you have to do all the things to be ready for the new lane, keep an eye peeled for the opportunity to move, then joyfully move into it when the opportunity arises.

How important is it for people to have the support of their village or tribe in accomplishing goals?

You couldn’t tell this by meeting me, or seeing me on TV, but I am a loner.  Although I like self-sufficiency best, I am aware that I wouldn’t be where I am without a huge team: parents, siblings, teachers, friends, mentors, bosses, co-workers, priests, neighbors.  I have learned that asking for help is a strength, not a weakness.  Also, when I help someone else, it makes me feel wonderful.  By not asking for help, I am denying someone else the experience of generosity, which is its own kind of selfishness.

What piece of clothing makes you feel confident and powerful?

I feel best in a white button-down blouse with the sleeves rolled up and a pair of flattering trousers with pockets I can jam my hands into.

Any tips for networking and interviewing?

I haven’t interviewed for a job in so long, that my tips may be a little old school.  Prep by learning about the company and the interviewer (if possible).  Be ready with reasons why you are right for the job.  Go into the ladies’ room right before you interview and make yourself big: raise your arms, take a deep breath, plant your feet confidently.  Feel the power of the stance.  Breathe in confidence (not arrogance).  During your interview, sit with good posture.  Make eye contact.  Answer questions directly and concisely.  Ask the interviewer questions relevant to the job.  As for networking, I have no skill at it, but have a friend who does it effortlessly and I am always amazed by her.  She does a lot of volunteer work and belongs to all the possible professional organizations time allows.  She is always extending a hand in greeting wherever she goes.  She is genuinely interested in the lives of the people she meets and has some way of remembering even the smallest details about people.  This behavior has created a vast pool of people from which she can draw when she has a need.


Find Karen on FB @MammaChick   IG @kelaine217   Twitter @MammaChick1    HGTV Good Bones

Stepping Out In Style 2018

On Friday, October 5, 2018, Dress for Success Indianapolis and PNC will present the 16th annual Stepping Out In Style fundraising event in downtown Indianapolis at the JW Marriott!

It will be a night of high fashion, great food, critical fundraising and loads of fun! The evening includes a cocktail reception sponsored by IPL, dinner, fashion show and an after party sponsored by Classic Cleaners. Artwork for this year’s event was created by Wendy Franklin.

The IPL cocktail reception begins at 5:30 p.m., followed by dinner, fashion show and the Classic Cleaners after party. During the cocktail reception, guests can purchase tickets for the Grand Prize Drawing, and try their hand at the Indy Facets Diamond Dig! Guests can then join us at the after party to visit with friends and meet our models, artist and sponsors for the evening.

Dress for Success Indianapolis will welcome community leaders and Professional Women’s Group members as models to the stage for a high-energy fashion show. They will be wearing unique clothing from upscale local boutiques and walking the catwalk escorted by esteemed members of the Indianapolis Fire Department.

Longtime supporter, Julia Moffitt, will join us as our event emcee, while Denny Sponsel, President of RJE Business Interiors, also returns as our Match Sponsor challenging our guests to raise more money than ever before to reach our $200,000+ fundraising goal.

A limited number of corporate tables are still available and may be purchased by visiting www.steppingoutinstyle.org. Tickets and individual tables are also available by contacting Dress for Success Indianapolis at 317-940-3737 or visiting www.steppingoutinstyle.org.