Make Giving Tuesday – Giving Shoesday for Dress for Success Indianapolis

#GIVINGSHOESDAY RETURNS TO DRESS FOR SUCCESS WITH NEW PARTNER FERGIE FOOTWEAR FOR #GIVINGTUESDAY

 Women across Indianapolis Are Encouraged to Donate Professional Shoes To Dress for Success Indianapolis on this National Day of Giving

 The Top 10 Shoe Donors throughout the Country Will Receive a Complimentary Pair of Limited Holiday Edition Palace Heels from Fergie Footwear. Locally, the top donor will receive a $100 gift certificate to Studio 2000 Salon and Day Spa.

 Indianapolis, IN (December 3, 2013): Dress for Success is turning #GivingTuesday into #GivingShoesDay once again on Tuesday, December 3, to honor this national day of giving.  For the second year in a row, #GivingShoesDay encourages women to donate their professional shoes to one of 50 Dress for Success affiliates across the United States—including Dress for Success Indianapolis.  But, supporters of Dress for Success won’t be the only ones giving on this distinguished day of charity—the top 10 shoe donors across the country will receive a complimentary pair of limited holiday edition Palace heels from Fergie Footwear. Locally, the top shoe donor will be awarded a $100 gift certificate to Studio 2000 Salon and Day Spa, a year-round partner of Dress for Success Indianapolis.

Joining the ranks of post-Thanksgiving campaigns such as Black Friday, Small Business Saturday and Cyber Monday, #GivingShoesDay proved to be a tremendous #GivingTuesday success for Dress for Success, with almost 450 pairs of shoes donated through the organization’s nationwide network of affiliates dedicated to helping women reenter and progress in the workforce.  Having a complete outfit that a woman feels confident in is the key to making a good first impression in an interview setting and, therefore acquiring a new career, making the need for shoes ever-important to this organization.

“My dream has been to design a one-of-kind limited edition shoe for the holidays, and this year we finally made it happen,” said Fergie. “Because this is such a special design, I thought it only appropriate to share them as a gift with inspiring women across the country. The retail proceeds from this limited edition shoe are benefitting one of my favorite charities, Dress for Success.”

Fergie Footwear, owned by Brown Shoe Company, is known for fashion-forward footwear that captures the essence of the eight-time Grammy award-winning artist and style icon, Fergie Duhamel, who is not only a force in the music industry, but also a respected entrepreneur and committed philanthropist. Her debut solo album,
“The Dutchess,” spawned five Billboard Hot 100 top five singles, three of which went to number one.

The fire-engine red Palace heel is the latest in the Fergie Footwear line and this lively, limited-edition pump is perfect for the holiday party season.  In addition to awarding the top 10 #GivingShoesDay donors with a pair of Palace heels of their own, Fergie Footwear is also donating 40 percent of the proceeds from the sale of this shoe to Dress for Success Worldwide through the beginning of the New Year.

“Through her music, Fergie has always empowered women to be their strongest, most confident self and we love that she is continuing that same messaging through her footwear line, as well,” said Joi Gordon, CEO of Dress for Success Worldwide.  “Our partnership with Fergie Footwear provides an enticing incentive for women to give back on #GivingTuesday, but more importantly, it will also help Dress for Success get even more women back to work.”

“Interview-appropriate shoes and boots are always one of our biggest donation needs. We’re thrilled to participate in this national event and are continuously humbled by the generosity of our community,” said Barbara S. Ellsworth, Executive Director of Dress for Success Indianapolis.

To participate, women can simply bring their shoes to the boutique (820 N. Meridian Street) on Tuesday, December 3.

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